SHELFLIFE STORE & GALLERY
119 Loop St Cape Town South Africa.
Mon-Fri 10am-5:30PM, Sat 10am-2pm
Tel: +27214223931

Online store: www.shelflife.co.za

PREMIUM SNEAKER & STREETWEAR STORE & GRAFFITI ART SUPPLY; OFFICIAL STOCKISTS OF NIKE SPORTSWEAR, JORDAN, PUMA, NEW BALANCE, ADIDAS, MONTANA MTN 94, STUSSY, ALIFE, LEVIS, OAKLEY, CASIO G-SHOCK & MORE! SPECIALIZING IN LIMITED EDITION, RARE , EXCLUSIVE & COLLECTIBLE PRODUCTS.

MARRIED TO THE MOB COMPETITION WINNER!

For the last week SHELFLIFE has been holding a competition for all the ladies on FACEBOOK to win an awesome prize from MARRIED TO THE MOB.

All that that contestants had to do to enter was change their status to "I LOVE MARRIED TO THE MOB AT SHELFLIFE" to stand a chance to win.

Last night a winner was chosen via random selection... and that winner is...

WINNER

Congratulations CLAIREY-FAIRY SHARWOOD!
We hope you enjoy your prize!

SHELFLIFE EASTER SALE!

WORD UP PEEPS! CHECK IT OUT!
SHELFLIFE EASTER SALE!
UP TO 50% OFF ALL PREMIUM BRANDS
STARTS TUESDAY THE 30TH AT 6PM - 8PM
AND LASTS FOR 1 WEEK (regular store hours)

SALE FLYER

BETTER FIND THE GOOD EGGS BEFORE THE ALL THE OTHER KIDDIES DO!

M.O.B MEGAPOST!!! MOST OFFICIAL DROP AT SHELFLIFE!!!

mttm

In 2004 New York local Leah Mcsweeney, a self professed juvenile
delinquent, and all round bad girls realised a lifelong dream!
In the already bussling New York street scene heaps of companies were
catering to a growing mens market of sneaker fiends and trend-junkies,
but few companies were recognizing the huge slice of pie that lay in
the female scene, except crazy little Leah.

n1080472969_30049173_1798

She and her friends had always joked about a crew they were in called
M.O.B (Most Official Bitches) and they lived to that life credo,
“There are definitely elements of street in us – I’ve had way too many
bar fights – but it is not for people to take so literally and
seriously, but people were.”

n1080472969_30049142_5073

In 2002, after bottling a police officer in the back of the head for
beating on her friends at a bar, the cop turned his attention to Leah,
smashing her face against a subway grate several times, and the rest
as they say is history!
Leah sues the City of New York, wins the case and bank-rolls her
clothing line catering specifically for girls – Married to the MOB!
After its inception in 2004, MOB has never looked back, in a street
culture inundated with guys apparel, MOB have tried and succeeded in
bringing the hard hitting attitude and risqué design style to the
forefront of brand success.

n1080472969_30049160_2603

She started out modest -- making T-shirts that she and her friends
would want to wear, and her first creation, the "Supreme Bitch" shirt,
caught the attention of Supreme Store owner James Jebbia, who picked
the line up for one of his shops.
“Guys had SSUR, they had Alife, they have all these other dope brands,
but there was nothing there for the girls,” says McSweeney. However,
the budding success of MOB is in full bloom with international
distribution of its exclusive designs that offer women equal
opportunity for dapper street wear getups.

10720_1157414010441_1080472969_30397975_2832189_n

With Leahs gorgeous sister, Sarah, the face and body of the company,
and iconic tees being churned out (“Boys ain`t shit but tricks and
hoes” Tee), an ever-updated blog, growing in numbers everyday with
constant entries from M.O.B crew member Tabatha (Futura 2000`s
daughter) and growing following around the world, have left the top
companies/brands in the urban culture scene clambering to do
collaborations with this female juggernaut.
Obviously Leah looks for only the best, M.O.B`s work with Fafi and KAWS,
But most notably the extremely limited edition Reebok Freestyle
Sneaker for omnipotent French store Colette!

n1080472969_30049684_427

MOB has now reached the shores of our city and is going quick! DO NOT MISS OUT LADIES!

http://www.mttmnyc.com

http://www.mobliving.com/index.php

http://www.facebook.com/pages/Married-to-the-MOB/48204451430?ref=ts&v=wall

FAFI X ADDIDAS

adidas-originals-fafi-ecstasy-hi-02-570x570

The adidas Originals ladies gets a blast from the eighties past with a fresh pair of Ecstacy Hi from French graffiti artist, Fafi, who is known for her whimsical and provocative characters, Fafinettes. Fafi has joined the ranks of artists and designers to collaborate with adidas Originals, and this season she had designed a high-energy collection of footwear and apparel for girls who would rather be absolutely crazy than ridiculously boring. The new Ecstacy Hi is ultra-glam in multicolored sequins mixed with metallic lavender and powder blue leather, with silver logos on the ankle. These retro-fabulous sneakers are limited so get them while thay are hot!

fafi-irina

Fafi's strong presence in the graffiti and fine arts scene was first witnessed on her hometown walls in 1994. Back then, as she was painting and hustling, her sexy, funny, and sometimes aggressive girl characters made the whole world look and help kick-start a whole new graphic language; by exploring feminity through stereotypes, and using it to her advantage, she drew enormous attention and thus started to travel the world with thousands of Fafinettes in her brushes and paint cans. Europe, USA, Japan, Hong-Kong, the planet is a playground. And it's only started.

Adidas Yoda ZX 700 Boat

The latest kick in the ADIDAS / STAR WARS line is at SHELFLIFE now!

G19786_hero_small

While it's tough to allocate a shoe to suit Yoda, the Boat makes a certain sense - faux rustic looks betraying some science at work. Mixing plenty of textures, even the wooden lacetips work with those swampy tones. With that Palitoy-style packaging, we're expecting these to shift fast.

yoda 1

Get now it young padawan... while still hot it is!

SHELFLIFE X PUMA AT PRO X

Last Saturday the 6th of March saw the start of the SHELFLIFE X PUMA collaboration. Puma joined forces with South Africa’s premier sneaker, streetwear and graffiti supply store Shelflife at this year’s Pro X Games to bring spectators, an exciting pop-up store concept.

SAM_1033

PUMA’s Mobile Unit, a 20 foot shipping container used for retail, has been fully customized with Shelflife & PUMA artwork and styling. The Mobile Unit showcased and sold the latest PUMA Archive and Africa products including the legendary Clyde shoe and selected Shelflife product. An apparel range is underway which will be the first Puma collaboration with any independent store in the country.

SAM_0931

SAM_0924

The container is set to travel to Joburg in roughly a months time to showcase the collaboration… stay tuned!

SAM_1026

ROAD KILL 3

RK3_Cover

Its that time you’ve all been waiting for and its just dropped at Shelflife ROADKILL3! Each time I seem to say this, but it’s the honest truth… this is even better than the last!! Roadkill keeps growing from strength to strength, and its great to see something so positive coming out of our scene! Please support the new edition at R75! 52 pages with over 200 full colour pics!

This comes with a DVD containing 20 minutes of South African steel.