PUMA SOCIAL CLUB

Take a look at the Puma Social Campaign going down! Offering a night of after hours sports including ping pong tournaments, drinks and some amazing acts.

Follow Puma Social and register for the party!

MERRY KICKSMAS

"EXIT THROUGH THE GIFT SHOP" SCREENING

"Exit through the Gift Shop", a Banksy movie, is finally being screened in Cape Town.

Book your tickets before they sold out!

Date: 6th and 7th December

Place: Labia on Kloof

Time: 8.30pm

Price: R30

Phone 021 424 5927 to book.

RARE NIKE AIR MAX DROP

Check it out, we just got hold of two pairs of Nike Air Max 90 "Infrared", both in a UK8...Don't miss out!

The Air Max 90 made its first debut with its loud colourways in 1990, with the infrared colouway being the most loved. Its pops off the cement and black upper with placements on the lace eyelits and visible air window. These Infrareds are a must have for any sneaker lover.

Also in store are two pairs, one in black and the other in silver, Nike Air Max 97. Both colours in a UK8.

NEW BALANCE LAUNCH PARTY

Thanks to all who joined us for the launch of the new New Balance Pub Series sneakers.

Here are some pics of the people and the party.

These Limited Edition 576 Pub Series sneakers are another Shelflife exclusive, so get your hands on a pair of The Red Lion or The Royal Oak while you still can.

Click here for more pics of the event.

NEW BALANCE SAMPLES DROP

Some dope New Balance Samples just dropped in the store.

Get a hold of them while you still can.

We also got some new New Era caps in. One for the gamers and another for the comic book lovers.

The Iron Man peak comes in a 6 7/8, the smallest sized 59FIFTY New Era cap we have ever stocked.

BEN EINE AND FAITH47 IN STELLENBOSCH

So, the other day we showed you that BEN EINE was up to something in Stellenbosch.

Both BEN EINE and FAITH47 were painting wine tanks for Origin wine, connected with Fair Trade. (Fair Trade is a global movement that aims to improve production and trading conditions to benefit smallholders, farm workers and disadvantaged employees and artisans.)

Check out the videos and see what both BEN EIENE and FAITH47 have to say.

Videos produced by Jaco Smit.

NIKE UPTEMPO

Fresh new Nike Air Total Max Uptempo, a classic basketball shoe that’s dressed some of the league’s biggest players. Originally released in 1997, this basketball shoe featured full-length Air Max technology and came in a number of nice colorways, including Black and Volt. And, now it’s back in all its glory. This classic basketball sneaker features a humongous visible Air bubble, signature reflective heel jewel, and the tongue, Nike swooshes, and stripes are all shiny.

Come check them out at the shop.

NEW BALANCE PUB SERIES LAUNCH

On Thursday the 18th of November at 7pm Shelflife will be launching the New Balance 576 “Pub Series”.

These are 100% exclusive to Shelflife store countrywide and are extremely limited worldwide. This launch will take place at the Kimberly hotel in traditional pub style! Come join us for a drink to check out the new Pub series range. Shelflife limited edition “New Balance x Shelflife Pub series tees” will be given free with every purchase. Sneakers & Tees will be available for purchase on the night...

Please contact us on contact@shelflife.co.za if you would like an invite to the event....entrance is limited.

NEW ERA DROP

New LA 39THIRTY cap just arrived in store.

The NEW ERA 39THIRTY is a round peaked cap and has a performance stretch fit. So, come into the store and sport the freshest new look.

Also in store are a few large sized 59FIFTY NEW YORK peak.

NIKE AINA CHUKKA

Fresh in the store, NEW Aina Chukka Nikes in Maroon/Blue. Part boot. Part sneaker. Part mocassin. All-in-all a versatile, durable design with a modern edge. Exclusive to only four stores in South Africa, with Shelflife being one of them. So get in quick and grab yourself a pair.

THE INFLUENCERS

Check out this inspiring mini documentary. It's all about how fresh ideas grow and continue to influence the masses.

INFLUENCERS FULL VERSION from R+I creative on Vimeo.

"INFLUENCERS is a short documentary that explores what it means to be an influencer and how trends and creativity become contagious today in music, fashion and entertainment."

THE UNDERBELLY

The underbelly is a project run by Workhorse and PAC. Countless hours have been put into this ghost subway station. An artist will get one night to paint their chosen spot. Some of the artist involved included Swoon, Gaia, Know Hope, Revok, Roa and more.

Once the last painting was done the entrance was taken away by Workhorse and PAC, but with in one day people had gained access.

Click here to check out the rest of RJ Rushmores experience in The Underbelly of New York City.

Swoon and Lister

Meggs

TrustoCorp

ICONIC DALLAS PUMAS ARE BACK!

The iconic Puma Dallas Suedes from the 1980's have been reissued and are doper than ever.

Back in the day the Dallas was originally made for soccer training in the 70's. Later, they began filtering out into subcultures and became huge in the hip hop and skateboarding world.

Each shoe is accented with a gold foil Puma Logo and has a combination of suede and leather.

Drop into the store and grab a pair and check out the rest of the fresh new Pumas.

BEN EINE IN STELLENBOSCH

The other day we showed you BEN EINE painting our shutters below the store. But this massive project in Stellenbosch is the other reason why he is down here...It's also his biggest scale work ever!!

PUMA SUEDE JHB LAUNCH VIDEO

We showed you the PUMA SUEDE CPT Launch Video, now here's the JHB video. It was a sick night...Check it out!