Stussy was started in the early 1980’s by
Shawn Stussy, a local surfer. It all came about when Stussy began scrawling his surname with a fat black marker over his handcrafted surfboards. And so the ‘Stussy’ logo was created. Shawn started printing his logo on tshirts and selling them out the boot of his car in Laguna Beach, California.

Shawn Stussy later became business partners with his friend Frank Sinatra and together they started to build the Stussy brand. They began producing Stussy apparel, printing Shawns signature logo onto tshirts, shorts and caps. Within four years they had expanded to Europe and opened a boutique store in New York.

Stussy became huge in the hip hop and DJ scenes. Stussy says it himself, "Everybody calls it surf wear, or urban street wear, or surf street... I don't name it, and I don't name it on purpose."

In 1996 Shawn stepped down from presidency of Stussy and sold his half of the business to Sinatra, his business partner. He decided to concentrate on his family and leave the big business world behind. In 2002 he decided to start his own brand again, calling it
S/DOUBLE STUDIO.
Frank Sinatra is now running the company, and although Stussy (the brand) hasn't been seen in quite some time it is still going strong. Come in to the
Shelflife Store and check out the new Stussy stock we received the other day. Its super fresh...so be quick to get your hands on this merchandise.