SHELFLIFE STORE & GALLERY
119 Loop St Cape Town South Africa.
Mon-Fri 10am-5:30PM, Sat 10am-2pm
Tel: +27214223931

Online store: www.shelflife.co.za

PREMIUM SNEAKER & STREETWEAR STORE & GRAFFITI ART SUPPLY; OFFICIAL STOCKISTS OF NIKE SPORTSWEAR, JORDAN, PUMA, NEW BALANCE, ADIDAS, MONTANA MTN 94, STUSSY, ALIFE, LEVIS, OAKLEY, CASIO G-SHOCK & MORE! SPECIALIZING IN LIMITED EDITION, RARE , EXCLUSIVE & COLLECTIBLE PRODUCTS.

SHELFLIFE 3D VIRTUAL TOUR: THEN & NOW!

Shelflife store has been about 5 years in the making, but sometimes it's difficult to imagine just how much we have grown...until now! Check it out...our man Andre from FB STUDIO hooked us up with this dope 3D tour!

SHELFLIFE THEN!



SHELFLIFE NOW!



http://www.fbstudio.co.za/Shelflife/

Imaging Credits: FB Studio. the premium providers of virtual 360° x 360° imaging, 3D walkthroughs, virtual tours, web design and development. FB Studio uses technology that allows the audience to gain a more informative visual of a scene or environment and we can deliver these in a variety of presentation formats to best suit your requirements.

WINTERWEAR

We just received some amazing Nike Jackets to keep you warm throughout the day and to protect you from Cape Towns bone hitting wind.

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Also in are some Adidas X Diesel tapered jeans, a great combo with either new Nike Jacket.

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Pop into the store to get your hands on this new merchandise now!

NEW BALANCE HIGHS & LOWS

New Balance have really been upping their game lately, bringing in some dope packs. Last year we saw the New Balance Pub Series, based on two pubs frequented by the New Balance Filmby factory staff. Each shoes represents the interior of the pubs. The detail was immaculate, each sneaker matching the environment of the pub it represented.

Now New Balance gives you their new Night 'n Day pack, a Co-lab between New Balance X Australias, 'Highs and Lows'. The Black kicks representing night and of course the blue representing day. Again, loving their attention to detail, from the insole to the colourway.

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Now available in store or online.

PUMA X SHELFLIFE SNEAKER RELEASE COMPETITION

Over the next two weeks we are holding a competition for you to get your hands on one of the very limited tickets to the PUMA x SHELFLIFE sneaker launch party.

To stand a chance to win, all you have to do is submit any picture of a South African Train. It can be anything from the insides to the outside and does not have to include graffiti.

The competition is open from the 25/7/11 to the 4/8/11 and you may enter as many times as you like. Best photos win.

Competition winners will be announced daily on the SHELFLIFE facebook group and the PUMA x SHELFLIFE Sneaker Release Page.

Pictures can be submitted to: pumaxshelflife@shelflife.co.za
Remember to include your name and details.

This is our first winner's entry - By Rameez Malletti.

Winning entry number1

OFFICIAL RELEASE DATE PUMA X SHELFLIFE 08 08 11

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Stay tuned to the facebook page by clicking here. Competition for entry coming soon..

08/08/11

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08/08/11

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UNDERGROUND EXCHANGE UK AT FICTION

On Friday the 8th July Shelflife & Fiction showcased the finest underground street culture from the UK as it's part of an up and coming creative exchange programme between the United Kingdom & South Africa. It is set to be the first of many events & exhibitions of this kind to promote creative & cultural exchange between regions.

Artists included BANKSY, PART2ISM, SHE ONE, SOLO ONE, INK FETISH & MARK IRELAND. Check out the video interview from One Small Seed TV.

The Underground Exchange UK from one small seed on Vimeo.


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Supporting sponsor New Balance also displayed some of its finest premium UK made sneakers, exclusively available at Shelflife.

UNDERGROUND EXCHANGE UK7

WHERE THE WILD THINGS TOUR TEE'S

A 22 day tour of the Garden route! A collaboration of artists from East and West coast presenting cutting edge electronic music hosted by the countries most premier events and venues through out the month of July!
Tour dates are as follows:
7th-13th Production time G’NL Compound [Port Elizabeth]
14th The Lounge [Jeffereys Bay]
15th July Wacky Woods [Jeffery’s Bay]
16th July Wedge Classic. [Plettenberg Bay]
22nd July Assembly [Cape Town]

Shelflife is selling the official 'Where the Wild Things' tshirts.. Ask at the counter to try one on! They will be arriving within the next week

Follow the event on face book by clicking HERE

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where the wild things tour tee white

where the wild things tour tee black

NEW ADIDAS KICKS AVAILABLE!

Check out the fresh new Adidas kicks now in store! Something to keep your feet warm during this winter chill!


Adidas Campus 80's Maroon_01

"Adidas Skate is not half stepping in the least bit when it comes to outfitting skaters in the most efficient and fresh sneakers possible. GeoFit Collar Lining, and Skate Specific sock lining are only two of the many features Adidas has outfitted the Campus to make it a premiere skate kick. Aside from the technical aspect the sneakers come in maroon suede with yellow stripes and black accents."

Adidas Campus 80's Maroon_02


Adidas Gazelle Vintage Black_01

"A second color scheme has been released for the adidas Originals Gazelle Vintage Mid x David Beckham in Black/Sandstorm. The shoe features a black suede upper with a sandstorm foxing-like band atop a white mid and outsole."

Adidas Gazelle Vintage Black_04


Adidas Forum MID DB Green_01

"If you are looking for a pair of sneakers with that subtle class but an athletic sensibility the adidas Originals Forum Mid DB has got you covered. The shoe is brought to you by James Bond and David Beckham. The shoes feature a very premium looking upper that don’t feature the most noticeable aspect of any adidas release"

Adidas Forum MID DB Green_02

Click the links for to purchase the sneakers via our online store!

SHELFLIFE & FICTION PRESENT: UNDERGROUND EXCHANGE UK

This week, Shelflife and Fiction will be bringing you Under Exchange UK Event! Held at Fiction, there will be an art exhibition and some mad beats going down.

SHELFLIFE & FICTION PRESENT: UNDERGROUND EXCHANGE UK

ART EXHIBITION feat. UK GRAFFITI/ STREET ART. incl BANKSY

PART2ISM
SHE ONE
SOLO ONE
MARK IRELAND

The objective of the exhibition is to showcase the finest underground street culture from the UK as it's part of an up and coming creative exchange programme between the United Kingdom & South Africa. It is set to be the first of many events & exhibitions of this kind to promote creative & cultural exchange between regions.

The art exhibition will feature some of the finest examples of underground graffiti & street art, as well some BIG names... did someone say Banksy?

In addition to the opening night, the works will be presented to the British Arts council of South Africa. The exhibition will run for one month, with all the prints being up for sale.

The line up of local DJs will uphold the UK theme with some of the finest hip-hop, beat, dubstep & grime around!

DJs

Mysterion 10:00 - 12:00
Remy Gold 12:00 - 01:00
White Nite 01:00 - 02:30
Ish VS Funafuji 02:30 - 04:00

Be a part of history as SA & the UK forge a creative bond that will set the stage for future projects!

Supporting sponsor New Balance will display some of its finest premium UK made sneakers, exclusively available at Shelflife.

Make sure to not miss this exciting new project.
See you on the floor.

513 PREMIUM WEAR PASTE UPS

Shelflife Store is currently stocking 513 Premium Wear, this months featured artist. All prints are once-offs and hand drawn.

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Many different designs and prints were drawn up but not all were used. And so, to utilize the unused prints of the 513 Premium Wear range the prints have been pasted up all around town, marketing the brand and hitting street culture head on.

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Come check out the 513 line in the store.

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Photo's taken by Natalie Perel

HYPERFUSE NIKE COLLECTION!

Just dropped this week at the store is the new Nike Hyperfuse collection.

Nike 454745-002 Air Max 1 Fuse Premium Black_Blue Glow_01

Nike 454745-002 Air Max 1 Fuse Premium Black_Blue Glow_03

Nike Sportswear has created a stitch-free shoes. Taking old models like the classic Air Max 1 and recreating them with this sleek stitch-free design.

Nike 454498-002 Dunk Hi Hyperfuse PRM Midnight Fog Blue_01

Nike 454498-002 Dunk Hi Hyperfuse PRM Midnight Fog Blue_02


Nike Womens Hyperfuse Aura_01

Nike Womens Hyperfuse Aura_02

Get you hands on them via the online store or at Shelflife, 119 Loop Str.