PUMA x UNDEFEATED NRC PACK DROPS TODAY!

Following up on our own PUMA x SHELFLIFE colab another very exclusive product range has dropped in store today! PUMA has partnered with legendary culture brand, Undefeated, to launch the UNDEFEATED (UNDFTD) Collection with PUMA, a special collection centered around one of PUMA’s most iconic and celebrated styles: The PUMA Clyde. This long term project will make Undefeated a true design partner with PUMA, designing a collection of PUMA Clydes that will be released in the beginning of April and continue throughout 2011 and beyond.



The partnership between PUMA and Undefeated is about pushing boundaries and refreshing a classic style and icon, The PUMA Clyde. Undefeated and PUMA explored trends in the marketplace and collaborated to interpret these fashion and lifestyle nuances into footwear styles that are inclusive of both brands.



UNDFTD wanted to build on their own military inspired season theme with fabrics to transform the Clyde. The NRC’s are made from a high-quality Ripstop material. Ripstop fabrics are woven fabrics often made out of nylon, using a special reinforcing technique that makes them resistant to tearing and ripping. During weaving (thick) reinforcement threads are interwoven at regular intervals in a crosshatch pattern. Typically Ripstop fabrics are used in yacht sails and spinnakers, hot air balloons, kites, parachutes...so needlees to say these kicks should be pretty tough wearing!