ASTORE RANSOM X ADIDAS LAUNCH

Attended the ASTORE RANSOM X ADIDAS for the launch of the Q1 and Q2 2011 range preview, amazing display and super fresh product!!
Thanks we-are-awesome for the flicks

EXCLUSIVE: THE SEVENTH LETTER!

The first drop of 7th letter brand drops at Shelflife this month, if you don’t know 7th letter… NOW YOU KNOW!!

The Seventh Letter was founded in 2000 by Casey "Eklips" Zoltan, rumored leader of the infamous and always prolific west coast graffiti crews AWR MSK, and was intended to act as a platform for the crew's artists to showcase their work in the form of apparel, art exhibitions and other special projects.

Over the last 6 years The Seventh Letter has evolved as an apparel brand as well as an international collective of artists from the Graffiti, Tattoo, Fine Art and Design disciplines. Artists such as Mister Cartoon, Retna, Revok, Shepard Fairey, Barry McGee, Eric Haze, Chaz Bojorquez, George "Ewok" Thompson, Slick, and many, many more have all contributed to The Seventh Letter movement.







The Seventh Letter is an exlusive to Shelflife, so make sure you don't sleep…come in to get your hands on the freshest apparel to hit Cape Town.

FEATURE DESIGNER: SKEET!

Definitely one of the most interesting brands we have had in our Featured designer section since the inception of Shelflife! Cape Town based Skeet clothing uses elements of street culture and completely flips them on their head. using unconventional patterns, cuts and colours. Check out their blog HERE!

PUMA DALLAS! PUMA SUEDE! PUMA TEE'S!

Purchasing a pair of decent kicks is relatively easy, putting them with something else to match is a different story all together! Shelflife team have put together a little Puma heritage pack consisting of the Puma Hero's tee and your choice of the Puma Dallas or Puma Suede. For the month of March the tee will come 100% free with your purchase of either pair of sneakers. Dont sleep!

NIKE AIRFORCE ONE YEAR OF THE RABBITS

They've started flying out the store... and in fact selling out country wide. Roughly 70 pairs dropped in South Africa, to order online click here

COULD IT BE THE AIR YEEZY 2?

So, this weekend the world saw the new Kobe Bryant X Nike short film "Black Mamba", done by cinematic genius Robert Rodriguez (Machete, Planet Terror). The film is dope featuring Kobe Bryant, who battles the likes of Bruce Willis, Danny Trejo and Kanye West.

It is Kanye West's feature that made the rumours fly, is he wearing the next generation of the Air Yeezy? Could these be the Air Yeezy 2's? There have been no confirmations just yet, but the sneaker world is waiting on the edge of their seat. The hype is getting quite out of hand, but until we hear it from Nike we not going to get too exited.

Check out these screenshots from the video..

via Modern Notoriety

AF1 YEAR OF THE RABBIT DESKTOP

Found this online, Click here to download Nike Airforce 1 YEAR OF THE RABBIT, They just arrived at shelflife drop us a mail to prebook sizes contact@shelflife.co.za

NIKE MUST HAVES!

Yesterday Nike dropped a few more kicks to grace the shelves of Shelflife. These are the needs and the wants for everyone and anyone...

Did you know the Air Jordan VII was originally inspired by African Tribal Artwork? Which explains its geometric designs. This new colourway is simple yet so effective. With the infrared and orion blue all Jordan lovers will be running for these kicks...especially if you saw how the fast Air Jordan III's disappeared!

A hybrid basketball sneaker, the Nike Air PR1 has come back in a mad new colourway. The removable ankle strap shows inspiration from the Nike Air Pressure and the visible Air-infused midsole from the Nike Air Revolution. The turquoise lining and sole makes the shoe pop. Order These Online

Order these Online ! Remember, free shipping for all South Africa orders!

ONE FOR THE LADIES!

Just in is this fitted Nike Beaverton Women's Destroyer jacket. Old school is coming back ladies so be sure to get your hands on this jacket. The black panels have a clean shine finish with an embroidered emblem on the left. This jacket will keep you warm and looking fit in the wintertime.

FRESH NEW ERA STOCK!

So, last week we got a visit from New Era. They pimped out our store with a new display stand, showing off the quality stock we have. On top of that we received some new stock. Come in and check out the new belts and tee's from new era...and a brand new 59FIFTY peak.

AIR MAX MANIA!

This just in ladies and gentlemen. We received only a pair of each of these kicks. Great additions to anyones growing sneaker collection.

The Nike Air Max 90 360 Skull Pack, a part of the Air Max 90 series. The shoes has an ironstone suede and reflective upper, with a skull detail embossed onto the tongue of the shoe...we had these back in the day and they rinsed out FAST, here's your chance to get your hands on a pair again!

These two kicks are a continuation from the Swingman Remix, a series that honored Jackie Robinson (Major League Baseball player). Again, we only received one pair of each, so make sure you don't sleep.

HECTIC X MITA SNEAKERS X NEW BALANCE COMING SOON!

Continuing the celebration of the 10th anniversary of the classic New Balance MT580, Hectic and Mita have collaborated with New Balance to create these two fresh sneakers. These are the newest editions to the MT580 collection.

Hectic started back in '94, when Yoshifumi Egawa and Naotake Magara decided to house all the gear and items that they would like to see under one roof.

The MT580 BKX have been toned down with a full black upper and slight brown accents on the lace loops to tie in with the woodgrain pattern midsoles, keeping it original.

The MT580 NBX, the 19th edition, are outrageous with a full blue upper, with bright yellow and mesh accents. The combination between suede and mesh are a tribute to vintage running shoes

YEAR OF THE RABBIT

5 years later and Nike has finally released a new addition to the Air Force 1 Chinese Zodiac Series. This 'Year of the Rabbit' sneaker is something to be admired with its translucent soles and alternating nike swooshes. Nike has added some mad detail to the shoe, with a Chinese translation of the word rabbit on the tongue to a little graphic of the rabbit on the heel tab. It is a work of art to say the least…don't sleep…dropping soon!

These are also the first supremes we at Shelflife have received in the past 2 years…since we dropped the Air Force 1 Supreme Lo Bird Nest kicks. Nike, bringing you functionality and style in one.

YOU WANT THEM? WE HAVE THEM!

Ok, so we are sure by now you are thinking "WHAT?! There's more?" Well, of course there is!

In the store are these PREMIUM Air Force 1 Lo's Black on Black. The Air Force 1 has often been credited as one of the greatest sneakers in the sneaker world, it saw the start of technology used in a sneaker designed and was named after the Preident of the United States plane - Air Force 1.

To add to the Air Force 1 collection we also got in these Air Force 1 High Premium LE Alligator kicks. With a textured upper that resembles the skin of an alligator in a olive colour these are a must have. They are the epitomy of slick.

Now, we move onto the Nike Air Max's. Check out these brand new Air Max 95's. Known for its cushion and comfort, the shoes design was based on the human anatomy. With the midsole representing the spine, graduated side panels resembling the muscles, lace loops playing their role as ribs, and the mesh simulating the skin. It is also ranked the number one sneaker in crime!

For the ladies we have these brightly coloured Air Max 1's, perfect for those days when you have to lighten up your life and your outfit on a summers day. You can never go wrong with Air Max 1's, especially with a colourway like this. The off-white base is complimented with touches of orange and blue green, keeping it fresh.

Don't forget you can purchase all these kicks on Shelflife's online store!

(FREE shipping only in South Africa. Oversea's shipping is also available.)

NIKE DUNK HI PREMIUMS!

Last week we got a massive drop of some fresh sneakers. Included in this drop were these raw Nike Dunk Hi Premium Denim kicks. They are a part of a two pack French Football Federation set. This dark blue superior french denim is quality like no other. The little detail on the shoe is the blue, white and red tag on the heel tab of the shoe.

Come in to the store or just cop a pair on our online store!

(Free shipping in South Africa)

DON'T SLEEP! AIR JORDAN III RETROS!

All sneakerheards, we got a huge drop today...so act fast before they're all gone.

1994 brought the first Air Jordan 3 Retro “Cement Grey” model, followed by another re-issue 13-years later in 2007. It’s been 4-year since, which may seem a little soon for Jordan Brand to release another retro, but it’s argueable one of the best Air Jordan 3 colorways to accompany the True Blue’s. Don't sleep, come in and get your hands on these gems fast!



Eazy-E rocking them Jordan III's!

TEAM ROBBO VS. TEAM BANKSY

There has been a long standing feud between graffiti artist King Robbo and street artist Banksy. For years Banksy has disrespected Robbo and graffiti, but it had never been taken into consideration until he capped one of Englands oldest pieces, a King Robbo piece. It wasn't the first time Banksy had capped Robbo's work, but it would definitely be the last.

“He broke a graff code of conduct and for a lawless community we have a lot of laws, so I had to come back."

When Banksy did this he took things to another level, what he thought was comical backfired on him, showing the community how much he really disrespects the graffiti world.
And so, the war between graffiti and street art began. Team Robbo VS. Team Banksy.

TEAM ROBBO SOUTH AFRICA from Team Robbo SA on Vimeo.