JEREMY SCOTT "CUFFS"

This story has been popping up online EVERYWHERE!! So we thought we'd look into it, and even better try scoop ourselves a pair! The aptly named Jeremy Scott "CUFFS" were already sampled and produced and due for release around August but on Monday the 18th of June were officially cancelled for release. All the pairs will be destroyed worldwide and never released again. Images of the sneakers appeared online with the likes of facebook and certain sneaker sites that broke the news. There was an uproar from a few people saying the cuffs resembled symbols of slavery. When interviewed jeremy scott explained that he simply draws inspiration from his childhood toys like the previous range of adidas "teddy bear" seen HERE
This specific "Cuffs" sneaker was inspired by the "My pet monster" hence the cuffs seen HERE
We managed to scoop a pair!!!!!! Check out the detailed imagery below

MTN OBEY LIMITED EDITION CANS

Since they released we've been flooded with emails! We ordered ten units of each, there were 500 units produced in total worldwide, and all sold out within 2 days! One of the fastest moving and most hyped up limited edition MTN cans to date, with non other than the one the call Shepard Fairy - OBEY!!! Each can comes in a hand crafted engraved wooden box, mail us for orders HERE

VIDEO: AIR YEEZY 2 LAUNCH AT SHELFLIFE

Check out the official YEEZY 2 launch video produced by "Freditor" of HYPE MAGAZINE

Make sure you pic up Aug/Sep 2012 issue of HYPE for the full scoop!

MASSIVE NEW ERA DROP!

It's official SHELFLIFE is has the widest selection of authentic NEW ERA on the continent! We have received a massive selection of 59FIFTY, 39THIRTY SNAP BACKS, AUTHENTIC TEAMS, BRANDED COLABS and COLLECTOR EDITION caps and even NEW ERA CARRY CASES!....so drop by the store to check out are newly upgraded massive NEW ERA wall and cop to your favorites!

NEW ERA X MARVEL "AVENGERS SHIELD"

One of the finest examples of NEW ERAs supreme manufacturing quality..The NEW ERA x MARVEL “Avengers Shield” 59Fifty. The crown and bill are done in Black, with the bill switching up the material choice – opting to use faux patent leather. The Avengers Shield logo is stitched into the front two panels, sitting atop a reflective patch. The underbrim of the cap is screened with Samuel L. and is lined with six of the Avengers...plus the glow in the glow in the dark patches really seal the deal as one of the sickest showcase NEW ERAs we have ever got in stock! Don't sleep on this super limited collectors edition...only 6 in SA & exclusive to Shelflife!

THE HUNDREDS NOW AT SHELFLIFE!

WE ARE PROUD TO ANNOUNCE THAT "THE HUNDREDS" IN NOW AVAILABLE AT SHELFLIFE!



This is the first of many drops to come...this one LA based streetwear brand that has stood the test of time! Always on point with freshest graphics & quality garments... THE HUNDREDS IS HUGE! but don't take our word...check it for yourself!

One of the finest quality streetwear brands worldwide The Hundreds was originally founded in Los Angeles by Bobby and Ben Hundreds as a men's apparel company and online magazine. Inspired by a California culture, the brand is considered a lifestyle project influenced by a variety of California's defining traits from punk to hip-hop, skateboarding to surf. Now sold worldwide, including 4 of its own flagship stores across the States, The Hundreds has expanded beyond apparel, accessories and headwear to a print magazine, a footwear collection and eyewear line.

















The Hundreds encompasses multiple facets including an apparel line, an online-magazine, retail stores, and a print magazine. The collection is currently available in 400 accounts worldwide. In 2007 the brand expanded into retail, opening their first flagship store in Los Angeles. The Hundreds followed in 2008 opening San Francisco and in 2010 New York and in 2011 The Hundreds opened their 4th retail store, this one located in Santa Monica, California.

NEW LIMITED EASTPAK

These are some of the freshest EASTPAK to hit our shelves! Not only are they super limited (some are the only ones in the country! ) with full colour hi-res art prints but they carry an unbeatable guarantee too! ...and at R449 each, we are sure to see you running to Shelflife to grab your favourite before somebody else does!

NIKE AIR SAFARI 87 QUICKSTRIKE

A true OG classic! Nike Sportswear is tapping into Tinker's design past with a new release of the Nike Sportswear Air safari 87, given the premium leather treatment. Beige and Black leather provide the base, with toe box and heel receiving a heavy dosage of safari print. NOT TO BE PASSED!!!









PURCHASE ONLINE HERE: WORLDWIDE SHIPPING AVAILABLE WITH FREE DELIVERY IN SA!

http://www.shelflife.co.za/nike-air-safari-qs-532304-22/

NIKE AIR MAX 90 WHAT THE MAX!?

We've seen a variety of Olympic inspired Nike sneakers including the Nike Air Max 95 + BB and now the classic Air Max 90 falls victim to the inspiration as well. More specifically the Nike Air Max 90 Hyperfuse is used and is obviously inspired by the Olympic ring colour as well. The hyperfuse elements along the upper are covered with vibrant hues.







PURCHASE ONLINE HERE: WORLDWIDE SHIPPING AVAILABLE WITH FREE DELIVERY IN SA!

http://www.shelflife.co.za/nike-air-max-90-what-the-max-532306-16/

NIKE AIR MAX 90 BURGUNDY / BLACK

The use of materials on this pair of Nike Air Max 90s makes a world of difference, as we get a black leather mudgaurd set against a deep burgundy suede upper. The use of deep Burgundy mesh also puts a tonality into effect that works very well in the tandem with the colourway while the use of white punctuates the entire look and brings the right amount of contrast into play.





PURCHASE ONLINE HERE: WORLDWIDE SHIPPING AVAILABLE WITH FREE SHIPPING IN SA!

http://www.shelflife.co.za/nike-air-max-90-burgundy-black-325018-60/

NIKE AIR MAX 1 GORGE GREEN

The Nike Air Max 1 Gorge Green is a must have for true Nike Air Max fans. This runner features a mix of Gorge Green and action Green suede with white mesh underlays and accents. ULTRA FRESH!!





PURCHASE ONLINE HERE: WORLDWIDE SHIPPING AVAILABLE WITH FREE DELIVERY IN SA!

http://www.shelflife.co.za/nike-air-max-1-gorge-green-308866-10/